The starting point is to select the niche in which you operate, this causes GoDaddy to show you a range of themed layouts. The second step is to choose the name of your website.
A title that clearly shows the content of the pages is recommended. If your goal is to create an online clothing store for women, for example, the ideal is to use the key term “women’s fashion”.
2. Create a professional website with a theme and layout
The second step to creating a professional website is defining the theme and choosing all the layout features. This part is really cool, as there are several themes. Other than that, you can click on texts and images and edit as you wish.
It’s important to pay attention to design tips for a successful page . Among the recommendations, the main one is to think like your reader or client. How will navigation be simple, clear and objective for him? Focus on the best user experience !
3. Pages and Sections
Just like the choice of design, the architecture of the website is also fundamental. But where to start? Divide the topics of your content or products and services into sections. In the case of an e-commerce selling clothing for women it would look like this, for example:
- home page titled “women’s fashion” (all clothes in the online store);
- blouses;
- pants;
- shorts;
- coats;
- among others.
This is just a suggestion. OK? The order of information may vary depending on the target audience. Therefore, it is essential to know your personas , carry out offline and online research and apply the famous A/B tests .
Furthermore, a description of “Who we are” is also important for you to show your brand’s history, objectives and commitments.
4. Settings
The settings part brings the most technical features of your website. You have the option to add your phone number and address. In the “Domain” tab, you can choose an email address .
This is the time to configure the site’s tags one by one with the help of Google Tag Manager . With them, you will be able to map metrics for conversions, clicks and other types of actions.
There are free options valid for one year. Now, if you already have a domain, just add the term so that GoDaddy Brasil can connect it. If you don’t already have one, how about using GoDaddy’s services to buy a domain ?
Another point in creating a professional website is page optimization (SEO) . This care is essential, mainly, so that your content appears in the rankings of search engines. To simplify everything, in the tool itself, it is now possible to give a title and description for each page.
The settings also allow you to link the website with Google Analytics and Facebook, restore backups, warn visitors about the use of cookies, etc. GoDaddy also offers plans with an email marketing service. This makes it much easier to attract more people, promote your ideas or sell your products and/or services.
How to maintain a professional website?
It’s not enough to just learn how to create a professional website. Furthermore, it is important to use some strategies to make it more attractive to users! And the main way to do this is through content creation.
It doesn’t matter if your visitors want to sign up for a newsletter, buy a product or share something on social media, the fact is that you need to present content that guides them through the sales funnel until they make an engagement or purchase decision.
Well-written words aligned with attention-grabbing images can make all the difference. This is how you make your story shine online.
The story of your business
Even if you don’t consider yourself a skilled writer, create presentations in sections of the website or produce other corporate content (such as a YouTube video) that talks about your business and your brand. The content can be as simple as:
- share how it started;
- a photo or video of you and your team in action;
- the methods behind the products;
- interesting descriptions of services;
- an anecdote that demonstrates how your products or services benefit customers.
It’s your choice ! After learning how to create a professional website, you need to get your head around it and create content for the five main pages — you can always expand later or even shorten this list. It all depends on your website’s proposal!
- home: the home page that needs to impress visitors from the beginning. Design content that invites them to explore further;
- about us : there is no better place to tell your story. Explain how it started and who is behind it;
- products and services : the reasons why you are starting the website. Remember that images help too;
- Customer reviews : It’s important for visitors to see if you are truly trustworthy. Then expose feedback to share the positive perspective of former customers;
- Contact : Give visitors a way to talk to you, answer frequently asked questions, and inspire trust.
Write your own blog content on social media
Now the cool part begins — writing your own content. Do not freak out! No one knows your business better than you. You know your story, have a unique voice, and can inspire confidence in customers, regardless of writing skills.
This content can be for blogs, social networks and any other communication channel between the brand and the public. Ultimately, these materials can be the gateway for people to learn about your business!
Creating content shouldn’t be difficult, and we have some tips to get you in the right direction.
- Audience: If you haven’t already, get to know your audience. Understanding your visitors is key to creating relevant content. Prioritize texts that match your unique needs and explain why you are better than others;
- Voice : Once you’ve determined your audience, you can adapt your voice to match your brand and your customers. Be true and the rest will happen naturally;
- Layout: Do your eyes roll when you see a giant block of text? Mine does. The layout of the content is as important as the words. Use images, white space, lists and subheadings to spread the information.
Have a good time! This is the most important step. Don’t be afraid to test different methods and go with the one that works best for your customers and you!
Tip: When you finish the content, ask people with experience writing texts to take a look at the site.
Using images on your website
Part of a standout content strategy includes incorporating captivating images. So, if you want your readers engaged, start including images. Here are some points to remember when selecting photos for your website:
- Don’t use images illegally : You can’t just open Google and copy the first photo you see. Use image banks like Pixabay and Unsplash and provide images if necessary;
- Use quality photos: Beautiful images can inspire action. Don’t turn away customers with blurry photos. Choose or take photographs that relate to your brand and speak to your audience;
- Optimize your images: Continue reading this article to learn more about image optimization. For starters, make sure they are the appropriate size (large, heavy images can take time to load and disrupt user navigation) and that they are named with relevant keywords. There are simple tools to compress the image to the ideal size for a blog, for example.
